Since 2003, ATR China has maintained its reputation as a leading representation firm for foreign tourism organisations in the world's largest travel market. ATR China provides professional representation, marketing, distribution, ecommerce and strategic planning.


- Shanghai, China -

China Representation & Market Development

Market entry solutions for international organisations;

Representing foreign organisations in China;

Market campaign & event management;

China Market Entry & Distribution Planning

Destination planning, stakeholder engagement & strategic review;

Asia/China product readiness analysis and consulting;

Market benchmark research & analysis;

China Trade Events & Trade Staff Training

Managing capacity building programs in tourism;

Advising & mentoring start up tourism organisations;

Strategic economic planning & policy;

China B2B Marketing & Training

Trade promotion and interactive training programs;

Ecommerce establishment and distribution;

Incentive campaign management;

China Media Relations

Media analysis, creation and partner alignment;

Media release pitching and targeted distribution;

Media fam management;

China Aviation Partnerships

Airline new destinations launch and campaign initiatives;

Airline charter cooperative campaign management;

Third party promotional campaigns;

ATR China's Commitment to Professional Representation

ATR China’s core business is enabling opportunity by advising on Chinese tourism planning, strategic market entry consulting and delivering China market activation programs for international clients in the public and private sectors.

'With over 15 years experience in China, ATR has a strong reputation internationally for its role in China's and Asia's tourism industry"

Since 2003, ATR China's experience in partnering globally famous tourism & aviation brands in China representation, market development and consultancy, positions it as one of the leading in-market firms.

ATR China is the Chinese representation services arm of 'Asia Tourism Resources', which is a leading tourism and social business consulting firm delivering services across the Asia Indo Pacific region.

China’s middle class has continued to grow at a rate unparalleled in history, Chinese travellers spend more than tourists from any other nation when travelling internationally. It is now a multi-dimensional consumer market, travelling for different purposes and engaging in a variety of tourism experiences. Aviation links with China are immense and constantly growing, flying direct to more destinations.

Chinese decision makers and influencers are constantly seeking to distinguish between actual in-market representatives who can truly assist and others offering token based efforts.

ATR’s core business is enabling opportunity by advising on Chinese tourism planning, strategic market entry consulting and delivering China market activation programs for international clients in the public and private sectors.

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